Monday, January 16, 2012

Give me your best price --- and that's why exactly?

In two different times last week, I experienced the demand of "give me your best price" from resellers that had built absolutely no relationship with our company.

One was with an individual wanting to broker sales into Africa. He said he was currently looking for a 'heavy duty printer that used toner'. OK, that really narrowed it down.... When I could not get him to bring more details to the table, and with his 'one-note-johnny' insistence of asking whether I had such a printer, I said "Sure, I have one for example that costs $100,000". I expected to extend the discussion to different sizes, speeds, and jobs. He immediately opined that "well, I'm sure that you can do better on the price and give me your best price."

You're sure on what basis? Is it due to the mutual trust that we have built over the last 5 minutes, while you answered no questions? Perhaps I can sell that $100k machine with today's best price of $50k and it will magically fit all your printing needs due to hammering me down? You don't even know what the printer does yet.

Another fellow wrote me from the country Jordan. He simply and naively requested a best dealer price list on half the printers that we sell. I like this guy. He has nerve and he is 'net'. Unfortunately for him, he has no idea on how to build a relationship of trust with me. He may eventually deserve to be the level of 'best dealer' for pricing, but he has not done the first thing to justify that request.

Let's do a deal. We will offer a fair price. Let's go through the pricing, discussion, offer, order and payment and shipping, and arriving. Then we can visit about 'best dealer' status.

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