Let’s consider the here-and-now of Ricoh’s newest ‘shiny penny’, the new InfoPrint Solutions.
InfoPrint now has the ability to be a great printer and solutions company. At IBM Printing, we used to talk about how our profits had to be sent to IBM, while our competitors were printer companies. They reinvested in print, not computers and software and services. Meanwhile IBM was sending us management challenges in order to drive the Big Blue profit train. Ricoh ‘gets’ us – they get printer people - in ways that I believe IBM did not for a very long time, and now the printer profits get to stay with the printer people.
InfoPrint, once shed of the labyrinth of IBM computer systems, should have so much more flexibility in designing and implementing integrated customer offerings. I’m hopeful to see some great new programs.
Ricoh’s InfoPrint Solutions could provide us a broader sales kit. Ricoh already has a large number of alliances and software solutions, and a larger line of color printers and MPF devices.
To contact Warren Neeley, call 817-430-6202 or write wneeley@pciprinters.com.
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