REF: Blog by Don Dew of InfoPrint
Print customers will focus on the "click charge" for a change to their sheet-fed printers, and totally miss the impact of the change to the barcoding of the address.
Implementing the Intelligent Mail Barcode can save $0.003 per mail-piece.
Not every impact printer supports the new barcode. Neither does every output software.
MAPPING Suite can generate the IMb without any changes to your current application software.
A workflow implementation like InfoPrint ADF very often achieves an ROI in 18 months or less, even if it includes full service Intelligent Mail.
If you were receiving automation rates in the past by using a POSTNET barcode, then you’re performing all the right steps to generate a basic IMb. The IMb contains the ZIP+4+destination point data that was embedded in POSTNET, plus your mailer ID number and service type.
For more information, contact Warren Neeley at wneeley@pciprinters.com or 866-430-6202.
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